Astrology is a meme, and it’s growing in that blooming, unfurling manner in which memes do. On social media, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, varieties of fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the very first moment โหราศาสตร์ยูเรเนียน had and it also won’t become the last. The practice has been around in a variety of forms for thousands of years. Recently, the New Age movement from the 1960s and ’70s was included with a heaping helping in the zodiac. (Some also refer to the newest Age because the “Age of Aquarius”-the two,000-year period right after the Earth is said to move into the Aquarius sign.)
In the decades between the New Age boom and now, while astrology certainly didn’t disappear-you might still regularly find horoscopes within the back pages of magazines-it “went returning to being a bit more within the background,” says Chani Nicholas, an astrologer based in L . A .. “Then there’s something that’s happened within the last 5 years that’s given it an edginess, a relevance with this time as well as place, it hasn’t had to get a good 35 years. Millennials have got it and run by using it.”
Many people I spoke to with this piece said they had a sense that this stigma mounted on astrology, while it still exists, had receded as the practice has grabbed a foothold in online culture, particularly for young people.
“Over the last 2 yrs, we’ve really seen a reframing of New Age practices, greatly geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent increased traffic in 2017 compared to year before.
In certain ways, astrology is perfectly designed for the net age. There’s a low barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a particular erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system features its own sort of logic. Astrology ascribes meaning towards the placement of molzct sun, the moon, and the planets within 12 parts of the sky-the signs of the zodiac. You likely know your sun sign, the favourite zodiac sign, even though you’re no astrology buff. It’s based on where sun was on your birthday. But the placement of the moon and each one of the other planets at the time and location of your own birth adds additional shades to the picture of you painted from your “birth chart.”
“The kids today as well as their memes are like the perfect context for astrology.” What โหราศาสตร์ are supposed to do is provide you with information regarding what the planets are doing right now, and down the road, and just how everything that affects each sign. “Think in the planets as being a cocktail party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You could have three people talking together, two could be over inside the corner arguing, Venus and Mars might be kissing the other person. I must make feeling of those conversations which are happening each month for you.”