You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video as opposed to a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This can be affirmed by Aberdeen’s latest report, which discovered that “marketers who are using video are seeing (normally) 49% faster development in revenue.”
Online video marketing expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the easiest method to attract and engage your audience and can provide around an 80% increase in conversion rates.” Even small increases in sales can easily make a big difference to profitability. Kale indicates that Dropbox was able to increase their conversions by 10% just by adding an explainer video. This translated into 10 million additional users for your file hosting service.
If you are marketing an easy product, or a complex part of software, Technology can do a more satisfactory job of telling your story. Explainer videos far out-pull blog posts or traditional webpages when it comes to user engagement. The following is my interview with Kale to assist startups navigate the use of such videos successfully.
Exactly what is an explainer video – and how will you sell the thought to new businesses? Many people are too lazy to read through the complete text on your own website or landing page. A brief video can hook your prospects and help them to understand your value proposition. Because of this, your profits cycle reduces – as a result of educational effect in the video – and you generate more qualified leads. Such as a video on a website landing page can increase conversion by 80%. In addition, Google along with other search engine listings rank pages with video greater than pages without video. An excellent explainer video frees your profits team to function on closing top quality prospects instead of repeating the same pitch over and over again to potential clients.
A perfect video strategy should combine live along with animation videos. A personal brand or product business may benefit most out of live videos. The very best example is Dollar Shave Club businesses that sell something intangible, like service companies, will benefit most out of animation explainer videos, similar to this one from Blue Triangle Tech. Remember, the key goal would be to engage the audience. Should you that, your video will certainly be a success!
Harrison: What exactly are some elements of a higher converting explainer video? The very best explainer videos include most of these aspects: Script – The script is the heart of the video. The ideal script is approximately 90 seconds. It must focus on the “pain points” of the customer, while detailing some great benefits of working with your solution. It must show your customer as a blgjwo with your product/service since the guide who can take them to their best destination.
Graphics – The graphics must consider your target market and really should reflect the daily things they encounter in their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you choose should reflect your brand well and really should replicate your brand’s “tone” as established on your website/landing page.
Music – Just like voice, music plays a vital role in reflecting your brand. It must be keyed to take out the right emotions from your audience. Animation style – The animation style should be free flowing and simple to grasp. It may be motion graphics should you be a severe business in, for instance, the financial industry, or it could be cartoon should you be an easy-hearted brand, such as an app company. In some businesses like construction or architecture, 3D videos may be useful. In the long run, how your video looks, feels and works is dependent upon your brand and budget.
Subtitles – Up to 85% of Facebook videos are watched without sound according to research by Digiday. So when you are advertising using Social networking, subtitles are essential.
Harrison: Can marketers use an iPhone and merely shoot something themselves? Generally, as in many things, I believe you obtain everything you purchase. In my opinion that choosing the right video partner is essential for video marketing success.