When you think “sub shop chain”, you probably think Subway (for the inexpensive footlong), Quiznos (for the free cookies), or Jimmy John’s (for the free smells). But Jacksonville’s own Firehouse Subs menu with prices has been building an impressive empire of the own, conquering 41 states and counting. Firehouse co-founder Robin Sorensen invited us out to a bonkers weekend at Bell Cross Ranch in Cascade, Montana for more information on his company, and, in the process, we became grizzled ranchers. Here’s what we learned from the experience.
Firehouse Subs was founded by two former firefighter brothers in 1994, specifically Robin (left) and Chris (right) Sorensen. Their dad have also been a firefighter, and a lot of other Sorensen dudes before him — the family unit prides itself on 200 numerous years of professionally putting out flames. Nevertheless the brothers decided to try something different, and left the biz to eventually open their first sandwich shop in Jacksonville in ’94. Only after “lots of suggestions for different concepts and other businesses”, based on Robin, though, including a Christmas tree farm. So if you smell fresh pine needles at one of the restaurants, you already know why. (You’re possessing a stroke.)
Firehouse puts mayo on just about everything – New Yorkers best clutch their vintage Jeter jerseys, because at Firehouse, even their precious pastrami gets dressed up in mayonnaise. But Sorensen insists he wasn’t seeking to blaze a whole new condiment trail. “Inside the South, we put mayonnaise on everything, therefore it wasn’t anything we even discussed,” he says. “You put mayonnaise over a sandwich. The reply to pastrami from delis in New York City is that’s unusual, it’s mustard only. I enjoy that, too. But everything that drove us was our personal personal tastes.”
Cascade, Montana is prime for panoramic photos – Having a population of under one thousand, this town really requires you to definitely retreat into nature, and it’s pretty spectacular. Make sure you Instagram with caution, though. Montana hosts serious predators like mountain lions, and if they’re as bad as that one from Talladega Nights, you’re in deep s**t.
Each restaurant features a number of the Firehouse Subs menu prices history – It is possible to catch the firefighter influences at the sub chain through their sandwich names (Hook & Ladder, The Engineer) as well as their signature style (“fully involved” — which means a significant fire in industry speak — gets you mayo, deli mustard, lettuce, tomato, onion, and a kosher dill pickle on the side). But hqpdwo also get local fire chapters involved in every outpost. Each spot receives a custom mural, and also the local departments can pitch in whatever representation they love, which range from old archived photos in the team in action to retired captains’ leather helmets.
Their hot sauce is really a nod for their dad… who is still very much alive. Firehouse loves hot sauce so much, they made their particular branded stuff with regional Datil peppers. (Though Datils are pretty hot independently, the sauce is more of a medium heat.) Chris and Robin named it after their dad to commemorate his 43 years on the force, however it had some unfortunate, morbid consequences. “Obviously, that meant many people assumed he was dead,” Robin says. “We had to tell them all, no, he’s still around.”