Long John Silver’s, the nation’s largest quick-serve seafood restaurant, is making waves in 2019 while celebrating its golden anniversary with an enthusiastic FISH YEAH! From the beginning, Long John Silver’s treated every moment as the opportunity to celebrate the food we love most out of the place we like most – the deep blue sea. Now, fifty years into a journey that’s spanned sea to shining sea, Long John Silvers Menu continues to be driven by that vision as it plots a course for another 50 years of adventure.
The initial Long John Silver’s opened in 1969 after an enterprising businessman and restaurateur named Jim Patterson experienced a truly exceptional Fish and Chips meal while vacationing on the coast. “The thought of Long John Silver’s was simple,” Patterson said. “Take the unique seafood experience from your coast and make it available to all. It’s what drives us to supply every guest who sails around moments of sea-prise and delight, with ring-the-bell service and real fish sourced responsibly from real places.”
Staying true to that particular vision, Long John Silver’s recently added grilled salmon – wild-caught inside the north Pacific – and grilled shrimp to its menu of classic signature battered favorites. This is a significant launch for that brand that included rolling out new grill equipment to restaurants over the fleet earlier this year. With all the grilled seafood menu, guests can now enjoy grilled meals and variety platters or go on bold flavor adventures with baja, sweet chili, or southwest tacos and rice bowls that are certain to make taste buds scream Fish Yeah!
As well as making waves featuring its new grilled menu, Long John Silver’s has also been making music and cranking out “fintastic” hits featuring its personal record label, Fish! Yeah Records. The seaworthy success of the record label this spring inspired a summer follow-up album celebrating Fishmas – summer time season of seafood. The company has also been spreading Fishmas cheer with seafaring swagger and swag in an effort to sea-prise and delight its social media followers. These whimsical innovations have swept throughout the company’s branding. Seen online, making use of their new website as well as in person making use of their redesigned packaging – both aimed to amplify the overall guest experience.
“We wish to thank each of the people who’ve joined us with this 50-year journey,” said Stephanie Mattingly, CMO of Long John Silver’s. “From your partnership of our own franchisees and our restaurant crews to the guests they welcome aboard every day within our restaurants; the loyalty and continued support Long John Silver receives is the thing that inspires us to seas every moment!”
Guests can discover more about the lore and lure of Long John Silvers Hours Of Operation on its recently redesigned website at www.ljsilvers.com/our-story and join the conversation via social media on Twitter, Facebook or Instagram.
About Long John Silver’s – Long John Silver’s is a classic American brand founded in 1969 and stands today since the nation’s largest quick-service seafood chain with nearly 900 franchised and company-owned restaurants nationwide. Long John Silver’s is renowned for uzuccb wild-caught Alaska white fish hand-dipped in its signature batter and fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook or Instagram.