Google Adwords Expert..

Softlinesolutions.Com PPC Management Software

Each year, many sellers utilize a Google AdWords campaign as their biggest medium in terms of advertising over the internet. Why do they utilize Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are done via Google. 250,000,000 million searches a day, from every country. And, tens of countless search results display ubiquitous AdWords ads, in a large number of languages, from English to Chinese and virtually every language in between.

Additionally, Google ads are actually displayed on over millions of websites, too! This audience, coupled with those who use Google for their internet search engine, is so vast that, amazingly, AdWords now appear nearly 90% of the time that every person on the planet goes toward the web for information or entertainment.

Properly implemented, an AdWords campaign is a straightforward, affordable yet powerful strategy to market a company’s services and goods. Concurrently, it sometimes provides better prospective results because the campaign revolves around highly targeted, highly relevant keywords that aim entirely on a particular segment from the market.

Having an intelligently run online advertising campaign and just a modest budget, almost anybody using a decent services or products can compete with the world’s biggest advertisers. Regrettably, the overwhelming quantity of Google AdWords marketers participate in AdWords campaigns that fail.

Due to the vast market available from Google, how can this be? Truth is, many reasons exist for including:

1. Failing to realize that 90% of all the keywords bring about not enough traffic to be commercially viable. That’s right. 90%!

2. Being completely at night concerning how to get highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most usually do not realize that we now have great online research tools or, in fact, using them.

In contrast, a Google AdWords professional uses keyword research tools (many free) to locate long tail keywords having these characteristics:

* Daily traffic of 100 or higher (higher the greater)

* Under 30,000 competing pages on yahoo for each keyword

* Low strength of competition for sites on the first page of Google

* Good Commercial Intent

3. Paying excessive for their AdWords ads and being too lower in their ad position.

Not many AdWords advertisers understand AdWords Quality Score, though it is a crucial component of an effective AdWords campaign.

In fact, only a relative handful of people who advertise on the search engines have even been aware of AdWords Quality Score!

4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the difference from a successful and a failed campaign as the identical ad run with assorted headlines differs tremendously in its returns. Quite literally, just one word, or single letter, can have huge financial consequences.

It is really not uncommon to get a little change in headlines to multiply returns by five to ten times over but many webmasters who definitely are content with creating seat-of-the-pants ads.whine when their ad campaigns take it in the seat-of-their economic pants.

5. Building poorly optimized landing pages or sending all targeted traffic to their homepage.

6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.

7. Taking the simplest way out. Rather than A/B test every single ad, every landing page, they may be content to go with what ads and landing pages that appeal to them instead of with their targeted potential prospects. For such folks, unlike Apollo 9, failure will be the realistic option.

8. Neglecting to increase the performance of the best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.

Significant Adwords profits will likely elude those 90% of Google advertisers who work on a “Build it and they will come” strategy. But, the failure of the numerous presents a Golden Possibility to those webmasters who take some time and expend the effort to learn how to advertise with Google.

Successful marketers utilize tools to ferret out the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.

For such entrepreneurs what was true for Apollo 9 is true to them: failure will not be an option. But, success and profits are!

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