There are plenty of SEO agencies around and from experience I am going to discuss a few of the tricks they play. At the start of the SEO deal you have to be very careful what you sign up for. A Search Engine Optimization sales person will normally do the sale by signing Search engine optimization contract with you. You should be aware of terms of services and responsibilities assigned. e.g. who can develop the new web pages, who can write the content of pages, that will optimize the internet pages and how many pages will be optimised, will you provide the SEO Company the access to the web server? Payment details, keywords and so forth.
#1 ranking guarantee:
Many SEO companies will trick you by advising you “we shall guarantee you #1 position on Google”. This guarantee is easily the most misleading of all. If any SEO agency guarantees you #1 position on yahoo then you definitely should instantly inquire further exactly how much control you have over Google algorithm. They are going to simply know you happen to be not anyone to be misled simply because you did your house work. The major search engines always changes algorithm and at any time the best SEO Company in the nation is going to be caught with this change along with your ranking will be instantly affected. This implies it may drop or certain occasion may climb. Google advises the organization community never to trust a search engine optimization company that guarantee you #1 position because this is basically mean the SEO company know someone inside Google who gives away Google secrets. A legitimate Guarantee will be such as increase the amount of visitors. Or rise in the enquiries.
Negotiating & lowering the prices:
When you meet up with an SEO sales representative you should not try to lessen their fees because the SEO Company usually recommend the best deal to suit your needs, unless the offer seams to get too costly within this case you need to compare this handle others deal. If you negotiate to obtain the package with lower fess few thinks that you simply do not need will happened including:
• Absence of performance
• lower quality optimization
A Few Things I mean by lack of performance is the SEO agency will not provide you with the best optimization practices by completing only partial of the promised package because the SEO agency should makeup for that price reduction. The SEO Agency will just counsel you this activity is done and you will never know which it was completed. e.g. important link building strategies is always to list your site on the Yahoo director this will be charge $USD300.00 an evaluation fee. The SEO agency can simply say we have now submitted your web site to Yahoo director and it was rejected.
Lower quality optimization mean to rank high the SEO Company may reduce the amount of external links to minimize the expense of your project. To make up for an equivalent of SEO ranking is always to boost the keyword density and injecting a lot of keywords like H1 & H2. To your web pages e.g. should your company name is known as ABC PTY, they are going to use H1 heading ” Keyword 1″. This qlueaa will make your site look confusing as the visitor may think your company name is “keyword 1”.
Stopping the agreed payment:
My personal advice is to never ever stop the agreed payment. The SEO Company work too hard on your project if you stop paying them they can do any of the following:
• Remove your entire website from Google index (your internet site will surely disappear from Google).
• Take away the optimised website and change it with old non optimised website
• Remove your site from the server
• Install viruses within your website server
In summary I advise you to become careful on what SEO deal you take whilst keeping paying the agreed fees. This may help you stay far from SEO agencies tricks.