When I start talking about paid link-building, this is by far the most common question I get asked. In the following paragraphs, I`ll be sticking to Googles definition of a paid link, which is exchanging money for links, or posts that have links; exchanging services or goods for links; or sending someone a free product in exchange for them covering it and together with a link.
In other words, even sponsored guest posts and paid reviews are considered paid purchase backlinks. As you look at this article, you ought to know that even safer paid link building strategies risk being considered a part of a hyperlink scheme and violate Google`s conditions and terms.
How Come Some Professionals Still Buy Links?
In the early 2000s, buying and selling links wasn`t just in fashion it absolutely was considered good business. Directories that allow you to pay for reviews and repair businesses that allowed you to definitely buy or rent links sprung up like dandelions on the lawn.
Then Google brought out the weed whacker enabling users to report paid links which forced link buyers and sellers to have sneakier or change tactics. Within the last decade, buying links is becoming increasingly risky because Googles capacity to seek and destroy the SEO price of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy rich in clickthrough rates. Nevertheless, it isn`t foolproof. Some companies still resort to paid link-building because it`s easier, it`s all they understand, or it`s standard practice in their industry.
Today, the rise of organic link-building and content marketing has essentially nullified the requirement for buying links within the SEO industry at large. SEO PowerSuit`s link building survey, and the follow-up replies by a few leading SEO experts, clearly demonstrate that creating valuable content worth linking to is considered to be the easiest method to earn links. Having said that, forty percent of respondents were unanimous regarding their most efficient link-building method: creating data- and research-based content.
How to & How To not Buy Links
Good link buying practices take time and patience. You need to begin with the same content you will use to produce an organic link building campaign content that is highly highly relevant to your niche, good quality, and appealing to your target audience.
You need to possess a well-grounded link profile before you consider buying links, which means cultivating high-quality organic backlinks first. When your assets are in place: Vet websites carefully before purchasing links. Carefully vet each domain for anything that seems off, such as domain history, PageRank, and a lot of spammy outbound links. Develop a purposeful link building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing on the next couple of months. Your link profile should never exceed 10 to 25 % paid links.
Maintain your anchor-text diverse across each domain. Anchor text diversity is important.
Bad link buying practices include anything Google`s been working diligently to stamp out in the last few decades. Included in this are link farms and private blog networks (PBNs). In case your paid links are yielding a big level of low-quality links, watch out, you`re at serious chance of receiving a penalty.
Never buy sitewide links. Sitewide links (e.g. links within the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for any backlink package, and contracting a web link selling service (e.g., Sape) are good ways to earn your Google penalty. And if a website openly advertises which they sell links? Run!
Avoid red flag websites. Websites that were previously penalized, repurposed into link/article farms, and generally rely on ad-heavy, content-thin pages should ready your internal alarm blaring.
Of course, whether you`re buying links or building them organically, it`s always important that you monitor the fitness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links which may possess a negative influence on your site. Be especially diligent if you`ve purchased links double check page quality, authority, etc. regularly, and make sure your links key phrases hasnt changed and this it hasn`t been switched to nofollow.
Do Paid Links Work?
The strength of paid links is still hotly contested. It certainly seems like some businesses are managing to blend link buying strategies with organic link-building techniques to great effect. We learned that 78 percent of rdvenf who buy legitimate paid links consider these to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to get efficient, according to our poll. Although the reported effectiveness is surprisingly high, the threat of the Google penalty is significant and quite real. If you`re considering buying links, just make sure you recognize the potential risks and take into account the potential influence on your long term SEO before purchasing.